Cameron WardUGC as the “underdog” marketing tool in Facebook groups.UGC is an underrated tool for brands to improve brand awareness and engagement on their social media accounts. UGC is free, organic…Dec 4, 2022Dec 4, 2022
Cameron WardLet’s talk about sex: Bringing awareness to sexual harassment against women through the #MeToo…Social media has an immense capacity to cultivate change. With infinite reach, an individual or a brand on social can communicate with mass…Oct 31, 2022Oct 31, 2022
Cameron WardExceptional Online Community Building: Using Social Media to Build Long-Term Loyal ConsumersBuilding a successful online community requires a significant amount of time, dedication, and positive drive. The world of social media is…Oct 12, 2022Oct 12, 2022
Cameron WardCommunity Managers: The natural peacemakers and active motivators of online groupsThe COVID-19 Pandemic brought a new way of forming connection virtually. We had to get creative with how we build and maintain community…Oct 3, 2022Oct 3, 2022
Cameron WardA look into the effectiveness of online community: USA Camping Resource CenterVeronica Risinger’s Facebook Group, called USA Camping Resource Center, is an excellent example of a Facebook Group that addresses current…Sep 12, 2022Sep 12, 2022
Cameron WardOnline vs. IRL: how online communities are more like your face-to-face groups than you’d thinkWe live in a digital age — virtual communities are becoming our primary way of communicating with one another, from social media platforms…Sep 4, 2022Sep 4, 2022
Cameron WardFacebook Groups: Growing targeted business, providing community, and fostering societal changeSocial media has become the hub for community and connection in today’s society. Now more than ever, dialogue that fosters change can…Aug 29, 2022Aug 29, 2022
Cameron WardQuantitative vs.The two primary forms of research are quantitative, or positivist research, and qualitative, or interpretive research. Quantitative…Apr 4, 2022Apr 4, 2022
Cameron WardTechnological Determinism — How Much Do We Really Rely on Technology?Technological determinism says that a society’s technology drives the development of its social structure and cultural values. Basically…Mar 7, 2022Mar 7, 2022
Cameron WardMaking Social Content “Trendy”The key to sparking social media engagement are trends. We, as consumers, are driven by what others are doing — we are group-oriented and…Feb 6, 2022Feb 6, 2022
