Social media has an immense capacity to cultivate change. With infinite reach, an individual or a brand on social can communicate with mass amounts of people in an instant on social. This also means that the potential for activism on social is also limitless. “Every historic event has its ideal…

Building a successful online community requires a significant amount of time, dedication, and positive drive. The world of social media is so stimulated, that brands and individuals have to post substantial and entertaining content frequently. A great example of this is GrumpsBOWtique — a small business making bowbands that is…

The COVID-19 Pandemic brought a new way of forming connection virtually. We had to get creative with how we build and maintain community, and with that came the growth of online groups. Where social media managers post as their brand on social media, speaking directly to people who are already…

Veronica Risinger’s Facebook Group, called USA Camping Resource Center, is an excellent example of a Facebook Group that addresses current societal struggles and gives users a safe place to gain resources, educate themselves and connect with others. After the Supreme Court overturned Roe v. Wade, Risinger started what she thought…

We live in a digital age — virtual communities are becoming our primary way of communicating with one another, from social media platforms, to virtual chat rooms, and a plethora of ways to send and receive information digitally. …

Social media has become the hub for community and connection in today’s society. Now more than ever, dialogue that fosters change can happen in real-time. You can connect with others who share your niche interests in ways that were never possible before the accessibility of digital technology. When you think…

The two primary forms of research are quantitative, or positivist research, and qualitative, or interpretive research. Quantitative research begins by establishing a hypothesis that can then be quantifiably tested to prove or disprove a theory, and the design of quantitative research studies must prove (or disprove) a relationship between an…

Technological determinism says that a society’s technology drives the development of its social structure and cultural values. Basically, this is the idea that technology impacts every aspect of a society — socially and culturally. We live in a society driven by pop culture. Because we are naturally group-oriented, there is…

The key to sparking social media engagement are trends. We, as consumers, are driven by what others are doing — we are group-oriented and therefore act as a group. We are interested in what others are interested and gravitate towards content that has already been deemed interesting by others. So…